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Hyundai Motorstudio Beijing, Prada SS18 Women’s Show, and the Diner have been nominated for this year’s @framemagazine awards. Visit frameawards.com/nominees now through February 18th to cast your vote. Link in bio.
#2x4inc #design #frameawards2019 #framenominees #hyundai #prada @surfacemag @rockwellgroup
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Hyundai Motorstudio Beijing, Prada SS18 Women’s Show, and the Diner have been nominated for this year’s @framemagazine awards. Visit frameawards.com/nominees now through February 18th to cast your vote. Link in bio. #2x4inc #design #frameawards2019 #

Fresh off the presses. Our exhibition catalogue and reader designed for “The Street. Where the World is Made.” at MAXXI @museomaxxi, the National Museum of 21st Century Arts in Rome.
#2x4inc #museoMAXXI #MAXXImuseum #LaStradaAlMAXXI #exhibition #design
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Fresh off the presses. Our exhibition catalogue and reader designed for “The Street. Where the World is Made.” at MAXXI @museomaxxi , the National Museum of 21st Century Arts in Rome. #2x4inc #museomaxxi #maxximuseum #lastradaalmaxxi #exhibition #desi

MAXXI - Museo nazionale delle arti del XXI secolo
This week marks the opening of “The Street. Where the World is Made.” at MAXXI @museomaxxi, the National Museum of 21st Century Arts in Rome. The sweeping exhibition, featuring over 140 international artists across a range of media, performances, and site-specific interventions, analyzes the street as the nexus of culture and contemporary life.

Drawing from the coded visual language of streetscapes, we devised a series of patterns that represent the exhibition's six major themes: public actions, daily life, politics, the community, innovation, the role of the institution. The patterns appear in our exhibition catalogue, supplemental reader, and throughout the exhibition.
#2x4inc #museoMAXXI #MAXXImuseum #LaStradaAlMAXXI #exhibition #design
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This week marks the opening of “The Street. Where the World is Made.” at MAXXI @museomaxxi , the National Museum of 21st Century Arts in Rome. The sweeping exhibition, featuring over 140 international artists across a range of media, performances, and

MAXXI - Museo nazionale delle arti del XXI secolo
Jason Farago in today’s New York Times writes @fondazioneprada has “arrived as one of the world’s pre-eminent institutions of modern art” and lists Post Zang Tumb Tuuum. Art Life Politics: Italia 1918–1943, “a meticulous mapping of how fascism moves from the margins to the center of society,” as the “most important show of 2018.”
#2x4inc #FondazionePrada #PostZangTumbTuuum #exhibition #design
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Jason Farago in today’s New York Times writes @fondazioneprada has “arrived as one of the world’s pre-eminent institutions of modern art” and lists Post Zang Tumb Tuuum. Art Life Politics: Italia 1918–1943, “a meticulous mapping of how fascism moves

Our branding, design system, and motion for the inaugural iteration of Prada Mode, launching tonight at Freehand Miami for Art Basel: Miami Beach.
Prada Mode is a travelling social club that augments significant global cultural events. Members are invited to experience a unique combination of art, music, dining, conversations, and late night festivities with a focus on contemporary culture.
#2x4inc #Prada @Prada #PradaModeMiami #ArtBasel #ArtBaselMiami #design #branding #fashion
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Our branding, design system, and motion for the inaugural iteration of Prada Mode, launching tonight at Freehand Miami for Art Basel: Miami Beach. Prada Mode is a travelling social club that augments significant global cultural events. Members are in

Miami, Florida
Branding, motion, and design system for the inaugural Suzhou Design Week by 2x4 Beijing.
#2x4Beijing #2x4inc #suzhoudesignweek #design #identity #logo
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Branding, motion, and design system for the inaugural Suzhou Design Week by 2x4 Beijing. #2x4beijing #2x4inc #suzhoudesignweek #design #identity #logo

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Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni Horn, Brice Marden and Cy Twombly among others.

#2x4identity #2x4environments #graphicdesign #graphicidentity @glenstonemuseum #Glenstone #newglenstone @thomasphiferandpartners @pwpla #MichaelHeizer #CharlesRay #LygiaPape #OnKawara #RoniHorn #BriceMarden #CyTwombly
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Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni

Glenstone Museum
Land-Art surveys @TheasterGates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, how urban transformation happens through culture. The compendium organizes the surfeit of original research, essays, artworks, ideas, and space initiatives that he and his organizations have crafted over the last 25 years. 
Gates’ latest exhibition “The Black Image Corporation” opens today at @FondazionePrada Osservatorio in Galleria Vittorio Emanuele II. An exploration of contemporary African American identity through the lens of the legendary Johnson Publishing Company archives.
#2x4inc #TheasterGates #bookdesign
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Land-Art surveys @theastergates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, "how urban transformation happens through culture." The compendium organizes the surfeit of o

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The anatomy of a dress. We developed our Hitchcock pattern for the Prada SS17 collection based on the iconic floral print dress Eva Marie Saint wore in Alfred Hitchcock’s North by Northwest. We isolated the dress from a single frame of the film then derived the distorted pattern as it wrapped around the figure. The pattern was then projected onto wrinkled mylar and rephotographed in black and white. The result was printed onto heavy-weight silk and fashioned into the dresses paired with bright patterned silk shirts presented on the runway.
#2x4inc #Prada @Prada #fashion #design #process
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The anatomy of a dress. We developed our Hitchcock pattern for the Prada SS17 collection based on the iconic floral print dress Eva Marie Saint wore in Alfred Hitchcock’s North by Northwest. We isolated the dress from a single frame of the film then

Generative graphics test by our Interactive team here in the studio.
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Generative graphics test by our Interactive team here in the studio.

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Behind the scenes of our #PradaLineaRossa re-launch campaign, a multi-platform interpretation of the iconic 90s Prada Sport campaigns.

#2x4inc #Prada #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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Behind the scenes of our #pradalinearossa re-launch campaign, a multi-platform interpretation of the iconic 90s Prada Sport campaigns. #2x4inc #prada #nyfw18 #pradafw18 #pradaredline #video #arisukashiwagi #styling #lottavolkova #photography #minkaf

2x4
Our #PradaLineaRossa campaign is made up of multiple short films featuring the animated @Prada red line logo and original soundscapes plus editorial imagery starring top models. Styling by #LottaVolkova.

#2x4inc #Prada #PradaBroadway #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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Our #pradalinearossa campaign is made up of multiple short films featuring the animated @prada red line logo and original soundscapes plus editorial imagery starring top models. Styling by #lottavolkova . #2x4inc #prada #pradabroadway #nyfw18 #pradaf

2x4
For the re-launch of #PradaLineaRossa, we animated the classic @Prada red line logo to create a multi-platform campaign that references original Prada Sport ads from the 90s while highlighting the line’s modern weatherproofing capabilities. The campaign components premiered at the #PradaNewYorkEpicenter #NYFW event. Styling by #LottaVolkova.

#2x4inc #Prada #PradaBroadway #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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For the re-launch of #pradalinearossa , we animated the classic @prada red line logo to create a multi-platform campaign that references original Prada Sport ads from the 90s while highlighting the line’s modern weatherproofing capabilities. The campa

2x4
A wunderkammer of Samsung product design – organized thematically by technology, form, and finish – illustrates the innovation behind the devices. Flatfile drawers reveal layers of design details, history, sketches, and inspiration. From our Samsung Galaxy Showcase brand pavilion at the 2018 Olympic Winter Games.
#2x4inc #Samsung #SamsungGalaxy #exhibition #design
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A wunderkammer of Samsung product design – organized thematically by technology, form, and finish – illustrates the innovation behind the devices. Flatfile drawers reveal layers of design details, history, sketches, and inspiration. From our Samsung

A series of kinetic experiences capture the advanced engineering processes that go into each Samsung phone – from milling raw materials and anodization to glass formation and precision finishing. From our Samsung Galaxy Showcase brand pavilion at the 2018 Olympic Winter Games.
#2x4inc #Samsung #SamsungGalaxy #exhibition #design
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A series of kinetic experiences capture the advanced engineering processes that go into each Samsung phone – from milling raw materials and anodization to glass formation and precision finishing. From our Samsung Galaxy Showcase brand pavilion at the

Our identity for the latest iteration of the Miu Miu Club that followed the #miumiucroisiere19 show at the Hotel Regina Paris.

Photo credit (in order) @ellethailandofficial @carmoprovenzani @miumiu @calie_m_ @brigittelacombe @tinaleung

#2x4inc #miumiu #miumiuclub #design #identity #fashion
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Our identity for the latest iteration of the Miu Miu Club that followed the #miumiucroisiere19 show at the Hotel Regina Paris. Photo credit (in order) @ellethailandofficial @carmoprovenzani @miumiu @calie_m_ @brigittelacombe @tinaleung #2x4inc #miu

Hotel Regina Paris
With the launch of the @momaps1 2018 Young Architects Program installation and Warm Up summer series this weekend, we look back at our idiosyncratic user interface (identity system, website, and app) for “Pole Dance” by @solidobjectives. The pavilion’s flexible poles projected sound through the app when shaken. Visitors affected the generated music in real-time using the app – a collaborative sensorial playground.
#2x4inc #momaps1 #solidobjectives  #YAP2018 #warmup2018 #interactive #design
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With the launch of the @momaps1 2018 Young Architects Program installation and Warm Up summer series this weekend, we look back at our idiosyncratic user interface (identity system, website, and app) for “Pole Dance” by @solidobjectives. The pavilion

MoMA PS1