@2x4inc - 2 x 4

We develop brand strategy, content, and design systems for creative partners everywhere. New York / Beijing.
http://2x4.org/
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Our 24hr. Kitchen at #Fuorisalone2019 features a 60-meter counter that weaves through three diverse kitchen scenes – Morning, Day, and Evening – showcasing an edible meditation on the raw and the cooked by @lailacooks. Open now through Sunday, 10AM-8PM, via delle Erbe, 2, Milan.
#2x4inc #samsung24hrkitchen #salonedelmobile #salonedelmobile2019 #milandesignweek #milandesignweek2019 #installation #design @samsunghomeappliances
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Our 24hr. Kitchen at #fuorisalone2019 features a 60-meter counter that weaves through three diverse kitchen scenes – Morning, Day, and Evening – showcasing an edible meditation on the raw and the cooked by @lailacooks. Open now through Sunday, 10AM-8

Brera Design District
Branding for @Prada Mode Hong Kong. The second edition of Prada’s traveling cultural club, coinciding with Art Basel Hong Kong.
#2x4inc #prada #pradamode #pradamodehk #artbaselhongkong #hongkong #design #branding
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Branding for @prada Mode Hong Kong. The second edition of Prada’s traveling cultural club, coinciding with Art Basel Hong Kong. #2x4inc #prada #pradamode #pradamodehk #artbaselhongkong #hongkong #design #branding

Hong Kong
Our branding for KAWS: ALONG THE WAY adorns trams, walls, and bus stations around and about Hong Kong. The exhibition is open through April 14 at Hong Kong Contemporary Art @hocafoundation.
#2x4inc @kaws #kaws #hocafoundation #alongthewayhk #germanocelant #kawscompanion #exhibitiondesign #hongkong
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Our branding for KAWS: ALONG THE WAY adorns trams, walls, and bus stations around and about Hong Kong. The exhibition is open through April 14 at Hong Kong Contemporary Art @hocafoundation. #2x4inc @kaws #kaws #hocafoundation #alongthewayhk #germanoc

Hong Kong
Our exhibition design, graphics, and branding for “KAWS: ALONG THE WAY” a survey of artist @KAWS, curated by Germano Celant, featuring iconic sculptures and paintings, now open to the public at Hong Kong Contemporary Art @hocafoundation.

We employed a simple unadorned gesture for the exhibition’s overall organization: XX. With this figural plan configuration, the artworks are freed from the gallery container within which they are exhibited, allowing them to be presented as individual works residing in one of six perimeter wedges. At the core of the exhibition, parallel mirrored surfaces dematerialize the notion of gallery wall to reveal an infinite sculptural landscape of characters within the world of KAWS.

Photography: @jontywilde 
#2x4inc #kaws #hocafoundation #alongthewayhk #germanocelant #kawscompanion #exhibitiondesign #hongkong
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Our exhibition design, graphics, and branding for “KAWS: ALONG THE WAY” a survey of artist @kaws , curated by Germano Celant, featuring iconic sculptures and paintings, now open to the public at Hong Kong Contemporary Art @hocafoundation. We employed

PMQ 元創方
Twoo Cuup branding by 2x4 Beijing. Twoo Cuup is a chinese coffee roaster that loves acting playful and social. The “in pairs” concept unites naming, identity and design system, motion graphics, illustration, packaging, print materials, store design, and online content.
#2x4Beijing #2x4inc #twoocuup #design #retaildesign #chinesedesign #identity #logo #coffee
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Twoo Cuup branding by 2x4 Beijing. Twoo Cuup is a chinese coffee roaster that loves acting playful and social. The “in pairs” concept unites naming, identity and design system, motion graphics, illustration, packaging, print materials, store design,

Beijing, China
We are proud to announce that the Diner, our collaboration with @surfacemag and @rockwellgroup, has won the 2019 @framemagazine Frame Awards Jury Vote for Trade-Fair Stand. Coming this May, @surfacediner at @nycxdesign. Stay tuned for more info.
#2x4inc #surfacediner #design #salonedelmobile2018
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We are proud to announce that the Diner, our collaboration with @surfacemag and @rockwellgroup , has won the 2019 @framemagazine Frame Awards Jury Vote for Trade-Fair Stand. Coming this May, @surfacediner at @nycxdesign. Stay tuned for more info. #2x4

Milan, Italy
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@surfacemag 🙌🙌🙌🙌

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We are happy to announce the new and improved 2x4.org. Content-focused, simple to use, and mobile friendly. Check it out, link in bio.
#2x4inc #design
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We are happy to announce the new and improved 2x4.org. Content-focused, simple to use, and mobile friendly. Check it out, link in bio. #2x4inc #design

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@surfacemag 💯💯💯

Just in time for the holiday, the Chinese edition of Multiple Signatures is out! 新年快乐 / Happy Lunar New Year!
#2x4inc #MultipleSignatures
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Just in time for the holiday, the Chinese edition of Multiple Signatures is out! 新年快乐 / Happy Lunar New Year! #2x4inc #multiplesignatures

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This week we honor the legacy of design pioneer, Florence Knoll. An icon with an unerring and remarkably prescient vision. What today seems ubiquitous in the design of workspaces –research and planning, domesticity, soft spaces, humanism– can be traced back to the constellation of ideas, products, and systems produced by Knoll.
#2x4inc #Knoll @knollinc #ModernAlways
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This week we honor the legacy of design pioneer, Florence Knoll. An icon with an unerring and remarkably prescient vision. What today seems ubiquitous in the design of workspaces –research and planning, domesticity, soft spaces, humanism– can be trac

Multiple Signatures Korean edition is out now. Published by @ahngraphics. Translation by @sulkichoi and @s.min.choi. Available in South Korea wherever better books are sold. Photo by @s.min.choi
#2x4inc #MultipleSignatures
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Multiple Signatures Korean edition is out now. Published by @ahngraphics. Translation by @sulkichoi and @s.min.choi. Available in South Korea wherever better books are sold. Photo by @s.min.choi #2x4inc #multiplesignatures

Hyundai Motorstudio Beijing, Prada SS18 Women’s Show, and the Diner have been nominated for this year’s @framemagazine awards. Visit frameawards.com/nominees now through February 18th to cast your vote. Link in bio.
#2x4inc #design #frameawards2019 #framenominees #hyundai #prada @surfacemag @rockwellgroup
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Hyundai Motorstudio Beijing, Prada SS18 Women’s Show, and the Diner have been nominated for this year’s @framemagazine awards. Visit frameawards.com/nominees now through February 18th to cast your vote. Link in bio. #2x4inc #design #frameawards2019 #

Fresh off the presses. Our exhibition catalogue and reader designed for “The Street. Where the World is Made.” at MAXXI @museomaxxi, the National Museum of 21st Century Arts in Rome.
#2x4inc #museoMAXXI #MAXXImuseum #LaStradaAlMAXXI #exhibition #design
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Fresh off the presses. Our exhibition catalogue and reader designed for “The Street. Where the World is Made.” at MAXXI @museomaxxi , the National Museum of 21st Century Arts in Rome. #2x4inc #museomaxxi #maxximuseum #lastradaalmaxxi #exhibition #desi

MAXXI - Museo nazionale delle arti del XXI secolo
This week marks the opening of “The Street. Where the World is Made.” at MAXXI @museomaxxi, the National Museum of 21st Century Arts in Rome. The sweeping exhibition, featuring over 140 international artists across a range of media, performances, and site-specific interventions, analyzes the street as the nexus of culture and contemporary life.

Drawing from the coded visual language of streetscapes, we devised a series of patterns that represent the exhibition's six major themes: public actions, daily life, politics, the community, innovation, the role of the institution. The patterns appear in our exhibition catalogue, supplemental reader, and throughout the exhibition.
#2x4inc #museoMAXXI #MAXXImuseum #LaStradaAlMAXXI #exhibition #design
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This week marks the opening of “The Street. Where the World is Made.” at MAXXI @museomaxxi , the National Museum of 21st Century Arts in Rome. The sweeping exhibition, featuring over 140 international artists across a range of media, performances, and

MAXXI - Museo nazionale delle arti del XXI secolo
Jason Farago in today’s New York Times writes @fondazioneprada has “arrived as one of the world’s pre-eminent institutions of modern art” and lists Post Zang Tumb Tuuum. Art Life Politics: Italia 1918–1943, “a meticulous mapping of how fascism moves from the margins to the center of society,” as the “most important show of 2018.”
#2x4inc #FondazionePrada #PostZangTumbTuuum #exhibition #design
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Jason Farago in today’s New York Times writes @fondazioneprada has “arrived as one of the world’s pre-eminent institutions of modern art” and lists Post Zang Tumb Tuuum. Art Life Politics: Italia 1918–1943, “a meticulous mapping of how fascism moves

Our branding, design system, and motion for the inaugural iteration of Prada Mode, launching tonight at Freehand Miami for Art Basel: Miami Beach.
Prada Mode is a travelling social club that augments significant global cultural events. Members are invited to experience a unique combination of art, music, dining, conversations, and late night festivities with a focus on contemporary culture.
#2x4inc #Prada @Prada #PradaModeMiami #ArtBasel #ArtBaselMiami #design #branding #fashion
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Our branding, design system, and motion for the inaugural iteration of Prada Mode, launching tonight at Freehand Miami for Art Basel: Miami Beach. Prada Mode is a travelling social club that augments significant global cultural events. Members are in

Miami, Florida
Branding, motion, and design system for the inaugural Suzhou Design Week by 2x4 Beijing.
#2x4Beijing #2x4inc #suzhoudesignweek #design #identity #logo
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Branding, motion, and design system for the inaugural Suzhou Design Week by 2x4 Beijing. #2x4beijing #2x4inc #suzhoudesignweek #design #identity #logo

Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni Horn, Brice Marden and Cy Twombly among others.

#2x4identity #2x4environments #graphicdesign #graphicidentity @glenstonemuseum #Glenstone #newglenstone @thomasphiferandpartners @pwpla #MichaelHeizer #CharlesRay #LygiaPape #OnKawara #RoniHorn #BriceMarden #CyTwombly
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Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni

Glenstone Museum
Land-Art surveys @TheasterGates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, how urban transformation happens through culture. The compendium organizes the surfeit of original research, essays, artworks, ideas, and space initiatives that he and his organizations have crafted over the last 25 years. 
Gates’ latest exhibition “The Black Image Corporation” opens today at @FondazionePrada Osservatorio in Galleria Vittorio Emanuele II. An exploration of contemporary African American identity through the lens of the legendary Johnson Publishing Company archives.
#2x4inc #TheasterGates #bookdesign
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Land-Art surveys @theastergates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, "how urban transformation happens through culture." The compendium organizes the surfeit of o