@2x4inc - 2 x 4

2 × 4 develops brand strategy, content, and design systems for creative partners everywhere. New York / Beijing.
http://2x4.org/
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Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni Horn, Brice Marden and Cy Twombly among others.

#2x4identity #2x4environments #graphicdesign #graphicidentity @glenstonemuseum #Glenstone #newglenstone @thomasphiferandpartners @pwpla #MichaelHeizer #CharlesRay #LygiaPape #OnKawara #RoniHorn #BriceMarden #CyTwombly
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Congratulations to everyone at Glenstone, opening to the public on Thursday, featuring stunning new buildings by Thomas Phifer and Partners, landscape by PWP Landscape Architecture and works by Michael Heizer, Charles Ray, Lygia Pape, On Kawara, Roni

Glenstone Museum
Land-Art surveys @TheasterGates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, how urban transformation happens through culture. The compendium organizes the surfeit of original research, essays, artworks, ideas, and space initiatives that he and his organizations have crafted over the last 25 years. 
Gates’ latest exhibition “The Black Image Corporation” opens today at @FondazionePrada Osservatorio in Galleria Vittorio Emanuele II. An exploration of contemporary African American identity through the lens of the legendary Johnson Publishing Company archives.
#2x4inc #TheasterGates #bookdesign
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Land-Art surveys @theastergates multi-nodal practice that spans the seemingly divergent worlds of ethical redevelopment and art making. Or as Theaster says, "how urban transformation happens through culture." The compendium organizes the surfeit of o

All 200 feet of our Logopolis mural at the @Prada New York epicenter. The design was inspired by the FW18 fashion show in the Torre at @FondazionePrada. The presentation, designed by the internal Prada team, featured gigantic neon signs installed in the actual cityscape so to be visible out the floor-to-ceiling windows of the gallery. Our depiction takes the concept one step further where the logo and the cityscape merge.
#2x4inc #2x4Wallpaper #Prada #PradaBroadway #design #wallpaper #mural
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All 200 feet of our Logopolis mural at the @prada New York epicenter. The design was inspired by the FW18 fashion show in the Torre at @fondazioneprada. The presentation, designed by the internal Prada team, featured gigantic neon signs installed in

Prada
The anatomy of a dress. We developed our Hitchcock pattern for the Prada SS17 collection based on the iconic floral print dress Eva Marie Saint wore in Alfred Hitchcock’s North by Northwest. We isolated the dress from a single frame of the film then derived the distorted pattern as it wrapped around the figure. The pattern was then projected onto wrinkled mylar and rephotographed in black and white. The result was printed onto heavy-weight silk and fashioned into the dresses paired with bright patterned silk shirts presented on the runway.
#2x4inc #Prada @Prada #fashion #design #process
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The anatomy of a dress. We developed our Hitchcock pattern for the Prada SS17 collection based on the iconic floral print dress Eva Marie Saint wore in Alfred Hitchcock’s North by Northwest. We isolated the dress from a single frame of the film the

Generative graphics test by our Interactive team here in the studio.
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Generative graphics test by our Interactive team here in the studio.

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Behind the scenes of our #PradaLineaRossa re-launch campaign, a multi-platform interpretation of the iconic 90s Prada Sport campaigns.

#2x4inc #Prada #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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Behind the scenes of our #pradalinearossa re-launch campaign, a multi-platform interpretation of the iconic 90s Prada Sport campaigns. #2x4inc #prada #nyfw18 #pradafw18 #pradaredline #video #arisukashiwagi #styling #lottavolkova #photography #minkaf

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Our #PradaLineaRossa campaign is made up of multiple short films featuring the animated @Prada red line logo and original soundscapes plus editorial imagery starring top models. Styling by #LottaVolkova.

#2x4inc #Prada #PradaBroadway #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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Our #pradalinearossa campaign is made up of multiple short films featuring the animated @prada red line logo and original soundscapes plus editorial imagery starring top models. Styling by #lottavolkova . #2x4inc #prada #pradabroadway #nyfw18 #pradaf

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For the re-launch of #PradaLineaRossa, we animated the classic @Prada red line logo to create a multi-platform campaign that references original Prada Sport ads from the 90s while highlighting the line’s modern weatherproofing capabilities. The campaign components premiered at the #PradaNewYorkEpicenter #NYFW event. Styling by #LottaVolkova.

#2x4inc #Prada #PradaBroadway #NYFW18 #PradaFW18 #PradaRedLine #video #ArisuKashiwagi #styling #LottaVolkova #photography #MinkaFarthingKohl #MichaelJamesFox #soundtrack #JoeJohnson #AnokYai #KrisGrikaite #DaanDuez #TaeminPark #animation #ASMR
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For the re-launch of #pradalinearossa , we animated the classic @prada red line logo to create a multi-platform campaign that references original Prada Sport ads from the 90s while highlighting the line’s modern weatherproofing capabilities. The cam

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A wunderkammer of Samsung product design – organized thematically by technology, form, and finish – illustrates the innovation behind the devices. Flatfile drawers reveal layers of design details, history, sketches, and inspiration. From our Samsung Galaxy Showcase brand pavilion at the 2018 Olympic Winter Games.
#2x4inc #Samsung #SamsungGalaxy #exhibition #design
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A wunderkammer of Samsung product design – organized thematically by technology, form, and finish – illustrates the innovation behind the devices. Flatfile drawers reveal layers of design details, history, sketches, and inspiration. From our Sams

A series of kinetic experiences capture the advanced engineering processes that go into each Samsung phone – from milling raw materials and anodization to glass formation and precision finishing. From our Samsung Galaxy Showcase brand pavilion at the 2018 Olympic Winter Games.
#2x4inc #Samsung #SamsungGalaxy #exhibition #design
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A series of kinetic experiences capture the advanced engineering processes that go into each Samsung phone – from milling raw materials and anodization to glass formation and precision finishing. From our Samsung Galaxy Showcase brand pavilion at t

Our identity for the latest iteration of the Miu Miu Club that followed the #miumiucroisiere19 show at the Hotel Regina Paris.

Photo credit (in order) @ellethailandofficial @carmoprovenzani @miumiu @calie_m_ @brigittelacombe @tinaleung

#2x4inc #miumiu #miumiuclub #design #identity #fashion
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Our identity for the latest iteration of the Miu Miu Club that followed the #miumiucroisiere19 show at the Hotel Regina Paris. Photo credit (in order) @ellethailandofficial @carmoprovenzani @miumiu @calie_m_ @brigittelacombe @tinaleung #2x4inc #miu

Hotel Regina Paris
With the launch of the @momaps1 2018 Young Architects Program installation and Warm Up summer series this weekend, we look back at our idiosyncratic user interface (identity system, website, and app) for “Pole Dance” by @solidobjectives. The pavilion’s flexible poles projected sound through the app when shaken. Visitors affected the generated music in real-time using the app – a collaborative sensorial playground.
#2x4inc #momaps1 #solidobjectives  #YAP2018 #warmup2018 #interactive #design
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With the launch of the @momaps1 2018 Young Architects Program installation and Warm Up summer series this weekend, we look back at our idiosyncratic user interface (identity system, website, and app) for “Pole Dance” by @solidobjectives. The pavi

MoMA PS1
GOAALLL!!! We’ve caught World Cup mania.
#2x4inc #worldcup #interactive #design
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GOAALLL!!! We’ve caught World Cup mania. #2x4inc #worldcup #interactive #design

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At the @freersackler in Washington DC, our refreshed visual identity and environmental design. The system connects the two main galleries, offering visitors a unified experience underscored by a core idea: Where Asian Art Meets America.
Photo credit (Freer building exterior): Ron Blunt
#2x4inc #freersackler #smithsonian #branding #signage #wayfinding #design
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At the @freersackler in Washington DC, our refreshed visual identity and environmental design. The system connects the two main galleries, offering visitors a unified experience underscored by a core idea: Where Asian Art Meets America. Photo credit

Smithsonian's Freer and Sackler Galleries
Our packaging design system for @malinandgoetz, featured in the @cooperhewitt “The Senses: Design Beyond Vision” exhibit.
#2x4inc #malinandgoetz #cooperhewitt #exhibition #packaging #design
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Our packaging design system for @malinandgoetz , featured in the @cooperhewitt “The Senses: Design Beyond Vision” exhibit. #2x4inc #malinandgoetz #cooperhewitt #exhibition #packaging #design

Cooper Hewitt
Today in Basel: Michael Rock presents “Branding the Social Imaginary” at The Poetry of the Real: Imagination – Friction – Transformation. Posters by Michael Renner et al. @artbasel #baselschoolofdesign
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Today in Basel: Michael Rock presents “Branding the Social Imaginary” at The Poetry of the Real: Imagination – Friction – Transformation. Posters by Michael Renner et al. @artbasel #baselschoolofdesign

The Basel School of Design - Institut Visuelle Kommunikation HGK FHNW
An exhaustive accompaniment to @fondazioneprada Post Zang Tumb Tuuum: Art, Life, Politics Italia 1918 – 1943, our 692 page catalogue with curator and editor Germano Celant contains contextualizing historical and new texts, artworks, photography, artifacts, and notes from the exhibition. PZTT is on view at Fondazione Prada Milan through June 25.
#2x4inc #FondazionePrada #postzangtumbtuuum #exhibition #design
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An exhaustive accompaniment to @fondazioneprada Post Zang Tumb Tuuum: Art, Life, Politics Italia 1918 – 1943, our 692 page catalogue with curator and editor Germano Celant contains contextualizing historical and new texts, artworks, photography, ar

Fondazione Prada